PRIVACY POLICY

Your Trust is Our Lab's Priority

Welcome to Norene's Lab. We are committed to transparency in how we collect, use, and protect your information. As of April 28, 2026, this policy outlines our dedication to your privacy while providing you with results-focused wellness and beauty solutions. This Introduction covers our basic commitment to safeguarding the data you share with us through account signups, orders, email forms, and site analytics.

Data Collection

At Norene's Lab, transparency is the foundation of our results-focused approach. We collect personal data essential for providing high-quality wellness and beauty solutions. This collection occurs through the following transparent methods:

Account Sign-up: Information provided when creating a member profile to access exclusive picks.
Order Processing: Data required to fulfill and track your purchases via Wix Stores.
Email Communications: Information captured when you subscribe to our newsletter or submit inquiries through our contact forms.
Site Analytics: Technical data collected automatically as you navigate our platform to help us improve your experience.

Use of Information

Order Processing

We use your personal data to fulfill orders, process payments, and provide shipping updates. This ensures the results-focused beauty and wellness products you purchase from Norene's Lab arrive accurately and on time.

User Experience Improvement

Data helps us optimize our site functionality and tailor content to your preferences. By analyzing site traffic and interactions, we can improve our transparent lifestyle offerings and streamline your shopping journey.

Marketing Communications

With your consent, we use your email to share professional wellness tips, exclusive reviews, and promotional announcements. We value your time and only send relevant, high-quality updates about Norene's Lab.

Transparent Sharing

At Norene's Lab, transparency is the foundation of our relationship with you. We do not sell your personal data. To provide you with a seamless and high-performance shopping experience, we share necessary information with trusted third-party partners who perform essential business functions on our behalf. This includes payment processors to securely handle your transactions, shipping partners to deliver your wellness essentials to Jacksonville and beyond, and site analytics providers that help us understand how to improve our digital store. These partners are strictly required to use your information only as necessary to provide these services and are committed to maintaining the highest security standards. We may also disclose information if required by law to protect our rights or comply with a judicial proceeding.

Your Rights

We respect your privacy and provide simple ways for you to manage your personal data. You have the following rights regarding your information at Norene's Lab:

Right to Access: You can request a copy of the personal data we hold about you at any time.

Right to Correction: If your information is inaccurate or incomplete, you have the right to ask us to update it.

Right to Deletion: You may request that we delete your account and personal information, subject to certain legal obligations.

Right to Withdraw Consent: You can opt-out of marketing communications at any time by clicking 'unsubscribe' in our emails.

Privacy Policy

noreneslab.com | info@noreneslab.com | care@noreneslab.com | (904) 206-8999

AFFILIATE DISCLOSURE

Norene's Lab participates in affiliate marketing programs. Some links on our website are affiliate links, meaning we may earn a commission at no additional cost to you when you click through and make a purchase or sign up for a service. Affiliate links are clearly identified on the pages where they appear. This disclosure applies to all pages, posts, and content on noreneslab.com.

Introduction
Business Information
Information We Collect
How We Use Your Information
Email Marketing and Communications
SMS / Text Message Marketing
Cookies and Tracking Technologies
How We Share Your Information
Data Retention
Data Security and Breach Notification
Your Rights and Choices
Children's Privacy
Third-Party Links and Affiliate Disclosures
Health, Wellness, and Medical Disclaimer
Automated Decision-Making and Profiling
Changes to This Privacy Policy
Governing Law and Dispute Resolution
Contact Us

1. INTRODUCTION

Norene's Lab is a beauty and wellness brand operated by Allegedly The News Inc., a Florida corporation doing business as Norene's Lab. We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit and use our website, purchase products, subscribe to marketing, or interact with us through various channels. By accessing our website, you agree to these terms.

2. BUSINESS INFORMATION

Legal Entity: Allegedly The News Inc.
DBA: Norene's Lab
Business Address: 7901 4th Street North, Suite 300, St. Petersburg, FL 33702
Business Phone: (904) 206-8999
General Email: info@noreneslab.com
Customer Care Email: care@noreneslab.com
Website: noreneslab.com

3. INFORMATION WE COLLECT

3.1 Information You Provide Directly

Full name
Email address
Phone number (including mobile number for SMS communications)
Shipping and billing address
Payment information (processed securely through third-party payment processors; we do not store full card numbers)
Account login credentials if you create an account
Communications you send us including customer service inquiries
Giveaway, raffle, or contest entry information
Survey responses and feedback

3.2 Information Collected Automatically

When you visit our website, we and our service providers automatically collect certain technical information including:

IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent, and navigation path
Referring URLs
Cookie and tracking pixel data
Session and usage data

3.3 Information From Third Parties

We may receive information about you from third-party sources including:

Payment processors such as Stripe and PayPal
Affiliate platforms and marketing partners
Social media platforms when you interact with our accounts
Analytics providers including Google Analytics
Klaviyo, our email and SMS marketing platform
Trustpilot, our customer review platform

4. HOW WE USE YOUR INFORMATION

HOW WE USE YOUR INFORMATION

4.1 Order Fulfillment and Customer Service

Processing and fulfilling your orders
Sending order confirmations, shipping updates, and delivery notifications
Responding to customer service inquiries and support requests
Processing returns, refunds, and exchanges

4.2 Marketing and Communications

Sending promotional emails, newsletters, and product announcements (with your consent)
Sending SMS/text marketing messages through Klaviyo (only with your express written consent)
Personalizing marketing content based on your interests and browsing behavior
Running giveaways, raffles, and promotional campaigns you have opted into
Retargeting you with relevant ads on third-party platforms

4.3 Business Operations

Improving our website, products, and services
Analyzing usage trends and customer behavior
Detecting, preventing, and addressing fraud or security issues
Complying with legal obligations
Enforcing our Terms and Conditions
Administering our affiliate and partner programs

5. EMAIL MARKETING AND COMMUNICATIONS

5.1 Your Consent to Email Marketing

By subscribing to our email list, creating an account, participating in a giveaway or raffle, or checking an opt-in box on our website, you expressly consent to receiving marketing emails from Norene's Lab sent through Klaviyo. These emails may include:

Product announcements and new arrivals
Promotional offers, discounts, and sale notifications
Educational content related to wellness, beauty, and our product categories
Giveaway and raffle notifications
Brand news and updates
Affiliate product recommendations

5.2 CAN-SPAM Compliance

We comply with the CAN-SPAM Act. Every marketing email we send will:

Clearly identify Norene's Lab as the sender
Include our valid physical postal address
Include a clear and working unsubscribe mechanism
Honor unsubscribe requests within 10 business days
Not use deceptive subject lines or misleading header information

5.3 How to Unsubscribe From Email

You may opt out of marketing emails at any time by:

Clicking the “Unsubscribe” link in any marketing email
Emailing us directly at care@noreneslab.com with “Unsubscribe” in the subject line

Please note: Opting out of marketing emails does not opt you out of transactional emails related to your orders or account, such as order confirmations and shipping updates.

6. SMS / TEXT MESSAGE MARKETING

6.1 Your Express Written Consent

By providing your mobile phone number and checking the SMS opt-in box on our website, at checkout, or through a campaign entry form, you provide your express written consent to receive recurring automated marketing text messages from Norene's Lab, delivered through Klaviyo, at the mobile number you provided. Message frequency may vary.

Consent to receive SMS messages is NOT required as a condition of purchasing any product or service from Norene's Lab.

6.2 Double Opt-In Confirmation

After submitting your mobile number and checking the SMS opt-in box, Klaviyo will send you a one-time confirmation text message to verify your consent. You must reply with the confirmation keyword indicated in that message to activate your SMS subscription and begin receiving messages. If you do not reply with the confirmation keyword, you will not be enrolled. This double opt-in process protects you from unauthorized enrollment and ensures your consent is verified before any marketing messages are sent.

6.3 What Our SMS Messages May Include

Promotional offers, discounts, and flash sales
New product announcements
Order and shipping updates (transactional)
Giveaway and raffle alerts
Restock notifications
Wellness tips and brand content

6.4 Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. Norene's Lab is not responsible for any charges imposed by your mobile carrier.

6.5 Sender Identification

SMS messages from Norene's Lab are sent through Klaviyo from our designated short code or 10-digit long code number. The sending number will be clearly visible on every message you receive from us. For questions about the number sending your messages, contact care@noreneslab.com.

6.6 TCPA Compliance

Our SMS marketing program is fully compliant with the Telephone Consumer Protection Act (TCPA) and applicable Federal Communications Commission (FCC) regulations. We will only send SMS messages to individuals who have provided prior express written consent. We will not send SMS messages to numbers on the National Do Not Call Registry without express written consent.

6.7 How to Opt Out of SMS

You may opt out of SMS messages at any time by:

Replying STOP to any text message you receive from us
Emailing care@noreneslab.com with your mobile number and “SMS Opt Out” in the subject line

After texting STOP, you will receive a one-time confirmation message confirming your opt-out. You will not receive further marketing SMS messages after that point. To re-subscribe, text START to the same number. For help, text HELP or email care@noreneslab.com.

6.8 Supported Carriers

Our SMS service is available through most major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Carrier support may vary. We are not liable for delayed or undelivered messages.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 Cookie Consent

When you first visit noreneslab.com, you will be presented with a cookie consent banner that allows you to accept or manage your cookie preferences before any non-essential cookies are set. By clicking “Accept” on our cookie banner, you consent to our use of cookies as described in this section. You may update your cookie preferences at any time through your browser settings or by revisiting our cookie consent tool.

7.2 What We Use

Our website uses cookies, web beacons, tracking pixels, and similar technologies to enhance your browsing experience and collect usage data. These may include:

Essential cookies necessary for website functionality
Analytics cookies (such as Google Analytics) to understand traffic and usage
Marketing and advertising cookies for retargeting campaigns
Social media pixels (such as Meta Pixel) for ad performance tracking
Session cookies that expire when you close your browser
Persistent cookies that remain on your device for a set period

7.3 Do Not Track Signals

Our website does not currently respond to Do Not Track (DNT) signals transmitted by web browsers. If you wish to limit tracking, you may manage cookie settings through your browser preferences or our cookie consent tool.

7.4 Your Cookie Choices

Most web browsers allow you to control cookies through browser settings. You can set your browser to reject cookies or alert you when cookies are being sent. However, disabling essential cookies may affect certain website functionality. You may also opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

8. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes. This applies to all categories of personal information we collect, including sensitive personal information.

8.1 Service Providers

We share information with trusted third-party vendors who assist us in operating our business, including:

Stripe and PayPal for secure payment processing
Fulfillment and logistics partners for order delivery
Klaviyo for email and SMS marketing communications
Wix for website hosting and ecommerce operations
Google Analytics for website traffic analysis
Meta (Facebook/Instagram) for advertising and retargeting
Trustpilot for customer review collection and display
Wave for business accounting and financial recordkeeping

All service providers are contractually required to protect your information and use it only for the purposes we specify.

8.2 Affiliate and Marketing Partners

If you click an affiliate link on our website, the affiliated company may receive information such as your IP address and the page you were referred from. All pages containing affiliate links include a clear disclosure statement at the top of that page. We are not responsible for the privacy practices of affiliated companies. We encourage you to read their privacy policies.

8.3 Legal Requirements

We may disclose your information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

8.4 Business Transfers

If Allegedly The News Inc. or Norene's Lab is involved in a merger, acquisition, asset sale, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email or prominent website notice before your information is transferred and becomes subject to a different privacy policy.

9. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specifically:

Order and transaction records: retained for a minimum of 7 years for tax and legal compliance
Customer account information: retained while your account is active and for a reasonable period after
Email marketing data: retained until you unsubscribe or request deletion
SMS marketing data: retained until you opt out or request deletion
Analytics data: retained in accordance with our analytics providers' standard retention policies

When personal information is no longer needed, we will securely delete or anonymize it.

10. DATA SECURITY AND BREACH NOTIFICATION

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure socket layer (SSL/TLS) encryption on our website
Secure third-party payment processing (we do not store full payment card data)
Limited internal access to personal information on a need-to-know basis
Regular review of our data collection and storage practices

No method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

10.1 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify affected individuals within 30 days of discovering the breach, as required by the Florida Information Protection Act (FIPA) and other applicable law. Notification will be provided via email to the address associated with your account, or by prominent notice on our website if email contact is not available. If you believe your personal information has been compromised, please contact us immediately at care@noreneslab.com.

YOUR RIGHTS AND CHOICES

11.1 General Rights

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information, subject to certain legal exceptions
Portability: Request a copy of your data in a structured, machine-readable format
Objection: Object to certain processing of your personal information
Restriction: Request that we restrict how we process your information

To exercise any of these rights, please contact us at care@noreneslab.com. We will respond within 30 days.

11. YOUR RIGHTS AND CHOICES

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

The right to know what personal information we collect, use, share, or sell
The right to delete personal information we have collected from you
The right to opt out of the sale of your personal information (we do not sell personal information)
The right to opt out of the sharing of your personal information for cross-context behavioral advertising (we do not share for this purpose)
The right to correct inaccurate personal information
The right to limit the use and disclosure of sensitive personal information
The right to non-discrimination for exercising your privacy rights

To submit a California privacy rights request, email care@noreneslab.com with “California Privacy Request” in the subject line. We will verify your identity before processing your request.

11.3 Sensitive Personal Information

Under the CCPA/CPRA, sensitive personal information includes Social Security numbers, financial account details, precise geolocation data, racial or ethnic origin, religious beliefs, health information, and the contents of private communications. We collect sensitive personal information only to the extent necessary to fulfill your orders, process payments, and provide our services. We do not sell or share sensitive personal information for advertising purposes. You have the right to request that we limit our use of your sensitive personal information to what is necessary to provide our services.

11.4 Nevada Residents

Nevada law allows residents to opt out of the sale of certain personal information. We do not sell personal information as defined under Nevada law. If you have questions, contact us at care@noreneslab.com.

12. CHILDREN'S PRIVACY

Norene's Lab is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, do not use our website or submit any personal information to us.

If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as quickly as possible. If you believe we may have collected information from a child under 13, please contact us at care@noreneslab.com.

13. THIRD-PARTY LINKS AND AFFILIATE DISCLOSURES

Our website contains links to third-party websites and affiliate offers. These links are provided for your convenience and information. We do not control those websites and are not responsible for their privacy practices, content, or security.

When you click an affiliate link on our website, we may earn a commission at no additional cost to you. A clear affiliate disclosure statement appears at the top of every page or post on our website that contains affiliate links, consistent with FTC guidelines. We only promote products and services we believe are relevant and useful to our audience. However, we are not responsible for the products, services, or policies of third-party companies.

We encourage you to read the privacy policies of any third-party websites you visit through links on our site.

14. HEALTH, WELLNESS, AND MEDICAL DISCLAIMER

Nothing on our website, in our emails, in our SMS messages, or in any other communication from Norene's Lab constitutes medical advice, diagnosis, or treatment.
Consult a licensed healthcare provider before starting any weight loss program, supplement regimen, or wellness routine.
Results are not typical. Individual results will vary.
Herbal and supplement statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure, or prevent any disease.
Post-surgery care products are designed for cosmetic support only. Consult your physician regarding post-operative care.
14.1 GLP-1 and Weight Loss Affiliate Programs
Norene's Lab is not a licensed medical provider and does not offer prescriptions, medical consultations, or clinical services of any kind. All GLP-1 and weight loss programs accessible through affiliate links on our website are operated independently by licensed healthcare providers. Norene's Lab has no control over and assumes no responsibility for the medical services, clinical decisions, prescribing practices, or health outcomes of any affiliated provider. By clicking through to any GLP-1 or weight loss affiliate program, you acknowledge that you are leaving Norene's Lab and entering the website and services of an independent third party.
14.2 Mental Health Resources
Norene's Lab does not provide therapy, crisis counseling, or addiction treatment services of any kind.
988 Suicide and Crisis Lifeline: Call or Text 988

15. AUTOMATED DECISION-MAKING AND PROFILING

Norene's Lab uses certain automated technologies as part of our standard website and marketing operations, including:

Google Analytics, which automatically analyzes browsing behavior to generate traffic and audience reports
Meta Pixel (Facebook/Instagram), which tracks website activity to measure ad performance and build custom audiences for retargeting
Klaviyo, which automatically segments audiences and triggers email and SMS sequences based on user behavior and purchase history
Retargeting ad systems that automatically display advertisements to users who have previously visited our website

These automated processes do not make legally significant decisions about you. They are used solely for marketing optimization, analytics, and personalization purposes. You may opt out of these technologies by managing your cookie preferences through our cookie consent tool, adjusting your browser settings, or using the opt-out mechanisms provided by each platform.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we make material changes, we will:

Update the Version number and “Last Updated” date at the top of this policy
Post the updated policy on our website at noreneslab.com
Notify you by email if we have your email address and the changes are material

Your continued use of our website or services after any changes become effective constitutes your acceptance of the updated Privacy Policy.

17. GOVERNING LAW AND DISPUTE RESOLUTION

17.1 Governing Law

This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law principles. You agree that any legal action or proceeding relating to this Privacy Policy shall be brought exclusively in the state or federal courts located in Duval County, Florida, and you consent to personal jurisdiction in those courts.

17.2 Informal Resolution

Before initiating any formal legal proceeding, you agree to contact us at care@noreneslab.com to attempt to resolve any dispute informally. We will make reasonable efforts to resolve your concern within 30 days of receiving written notice of your dispute.

17.3 Binding Arbitration

If informal resolution is unsuccessful, any dispute, claim, or controversy arising out of or relating to this Privacy Policy or the use of our website shall be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules then in effect. Arbitration shall take place in Duval County, Florida, or via videoconference if the parties agree. The arbitrator's decision shall be final and binding. Each party shall bear their own costs and fees for arbitration unless the arbitrator determines otherwise. Nothing in this section prevents either party from seeking emergency injunctive or equitable relief from a court of competent jurisdiction to prevent imminent harm or protect intellectual property rights.

To the fullest extent permitted by applicable law, you agree that any claims shall be brought only in your individual capacity and not as a plaintiff or class member in any class or representative action. If a court of competent jurisdiction finds this provision unenforceable, the arbitration provision above shall be void as to that claim only, and that claim shall proceed in court.

18. CONTACT US

If you have any questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:

Norene's Lab (Allegedly The News Inc.)
7901 4th Street North, Suite 300
St. Petersburg, FL 33702

Phone: (904) 206-8999
General Inquiries: info@noreneslab.com
Privacy and Customer Care: care@noreneslab.com
Website: noreneslab.com

We will respond to all legitimate privacy requests within 30 days.

Website: noreneslab.com